The winning book

About Us

We are an international team of insightful and operational professionals who offer strategic vision and advice to ‘luxury brands’ globally. We also assist in facilitating international retail partnerships for leading maisons.

With the growing demand for Integrated Brand Content Strategies covering omni-channel – from online activities through to mobile phones to retail or museum experiences – we are seeing a trend towards agencies requiring our input to enhance their client offer. In this B2B role we often act as the silent part of the agency team respecting their client relationship and helping to develop fully integrated Brand and Story-Building Plans for their clients.

Our expertise lies in our unique proprietary models that can help the small High Luxury challengers as much as the more visible luxury houses in need of stealth growth.

Project teams usually include Brand Architect,
Philippe Mihailovich in collaboration with sector-specific experts including leading journalists, high luxury creatives, management and academic researchers as well as top luxury retail professionals, including buyers.