HAUTeLUXE, tomorrow's luxury brands
ACTIVITIES
  1. Market studies:
    1. Consumer and Cultural Trend Research
    2. Competitive Analysis Research
    3. Value-Perception Research vis-à-vis Price
    4. Psychographic Market Segmentation
  1. Positioning and Repositioning:
    1. Brand Image vs Brand Identity analysis
    2. Brand Identity and Personality development
    3. Creation of concepts, universes and codes
    4. Brand Architecture for future exploitation
  1. Equity Development:
    1. Product Innovation
    2. Brand Stretching, Licensing and Franchising
    3. Partnership alliances
    4. CSR – Building brands with a Conscience
  1. Communication Strategy:
    1. Newsworthy Brand Attribute and Touch-point strategies
    2. Semiotic Audits, Copy testing and Affinity Tracking
    3. Briefing and management of all creative and communication agencies
  1. Brand Management:
    1. Portfolio Management
    2. NPD From sourcing and development through to launch and monthly management
    3. Brand plans, Marketing Plans and Budget planning
    4. Website development and Web Marketing
    5. Acquisitions and disposals