Brand Equity Development:
High Luxury Brand Creation and Product Innovation
Brand Architecture: Stretching, Licensing and Franchising
Retail Partnership alliances
Brand Content Strategies: From Storytelling to Story-building
Brand Plans, Marketing Plans and Budget planning
Positioning and Repositioning:
Brand Image DNA and Brand Identity DNA analysis and modification
Brand Identity and Personality development
Creation of brand concepts, universes and codes
Communication Strategy Planning
Newsworthy Brand Touch-point strategies
Semiotic Audits, Copy testing and Affinity Tracking
Briefing and management of all creative and communication agencies
Oversee Market studies
Consumer and Cultural Trend Research
Competitive Analysis Research
Value-Perception Research
Psychographic Market Segmentation