Brand Equity Development:
High Luxury Brand Creation and Product Innovation
Brand Stretching, Licensing and Franchising,
Retail Partnership alliances
Brand Story-building
Positioning and Repositioning:
Brand Image DNA and Brand Identity DNA analysis and modification
Brand Identity and Personality development
Creation of brand concepts, universes and codes
Brand Architecture for future exploitation
Brand Management:
Brand Portfolio Management
NPD From sourcing and development through to launch and monthly management guidance
Brand Plans, Marketing Plans and Budget planning
Acquisition and disposal advice
Communication Strategy Planning
Newsworthy Brand Attribute and Touch-point strategies – Briefing and guiding communications agencies
Semiotic Audits, Copy testing and Affinity Tracking
Oversee Market studies
Consumer and Cultural Trend Research
Competitive Analysis Research
Value-Perception Research
Market Entry Strategies