Brand Equity Development:
Brand Creation and Product Innovation
Brand Stretching, Licensing and Franchising
Partnership alliances
CSR – Building brands with a Conscience

Positioning and Repositioning:
Brand Image vs Brand Identity analysis
Brand Identity and Personality development
Creation of concepts, universes and codes
Brand Architecture for future exploitation

Brand Management:
Portfolio Management
NPD From sourcing and development through to launch and monthly management
Brand plans, Marketing Plans and Budget planning
Website development and Web Marketing
Acquisitions and disposals

Communication Strategy Planning
Newsworthy Brand Attribute and Touch-point strategies
Semiotic Audits, Copy testing and Affinity Tracking
Briefing and management of all creative and communication agencies

Oversee Market studies
Consumer and Cultural Trend Research
Competitive Analysis Research
Value-Perception Research
Psychographic Market Segmentation