We hope you enjoy our take on this here
see our interview here
Interview filmed at Maison & Objet Paris. Click here to view
See our video interview with additional images here
Interview with David Derozier of Advantail, developers of The West, Paris
Interview with HAUTeLUXE’s Philippe Mihailovich in French
Tracking this under-the-radar luxury bag brand – see Suzie Menkes’ Interview With Gabrielecorto Moltedo video produced by Stefania Rousselle. The other interviews are worth watching too.
A good story in the New York Times. Nowadays, luxury brands need to do whatever they can to share their brand stories with the fast emerging connoisseur client
The New York Times / IHT just wrote a lovely story on designers in Berlin that illustrates Step 10 very well. Click here to see
Published on LuxurySociety. Click here
The extract can be found by clicking here
click here to link through
Step 6 extract from the book is now online
It not only sets an excellent precedent but is also a great way to announce the opening of the New Bond Street Maison, its new London flagship store. The way to go!
This summary chapter on the exclusive LuxurySociety website is all about Brand Architecture
Shang Xia, which aims to create, manufacture and distribute objects created from the finest quality raw materials, with exquisite Chinese craftsmanship – a collection of furniture, lifestyle objects, clothing and accessories in its first store in Shanghai in spring 2010 and in his second store in autumn in Paris.
Clearly they must be recruiting! Pity I don’t speak Chinese 🙂
Finally its official!