HAUTeLUXE.NET » Hot Luxe News

Step 9: Building Your Luxury Brand Love Story – Soul Mates

Philippe — Sun, 29 Aug 2010 11:44:56 +0000

Published on LuxurySociety. Click here

Step 8: Building your Luxury Brand Love Story – I want you! (aspiration)

Philippe — Fri, 16 Jul 2010 23:02:25 +0000

The extract can be found by clicking here

Building your Luxury Brand Love story Step 7: Can I trust you? – Brand Structure

Philippe — Wed, 16 Jun 2010 11:12:36 +0000

click here to link through

Building your Luxury Brand’s Love Story: Step 6 brand-stretching

Philippe — Fri, 14 May 2010 12:25:23 +0000

Step 6 extract from the book is now online

Vuitton leads again – Art initiative for underprivileged kids

Philippe — Sat, 08 May 2010 09:17:42 +0000

It not only sets an excellent precedent but is also a great way to announce the opening of the New Bond Street Maison, its new London flagship store. The way to go!

The Gen Y ‘Blingdex’ Report

Philippe — Tue, 04 May 2010 10:00:56 +0000

Download from here

Building your Luxury Brand Love Story: Step 5 – Your Family and friends?

Philippe — Fri, 16 Apr 2010 11:09:53 +0000

This summary chapter on the exclusive LuxurySociety website is all about Brand Architecture

China’s future luxury brand: Shang Xia (by/with) Hermès

Philippe — Tue, 13 Apr 2010 16:46:30 +0000

Shang Xia, which aims to create, manufacture and distribute objects created from the finest quality raw materials, with exquisite Chinese craftsmanship – a collection of furniture, lifestyle objects, clothing and accessories in its first store in Shanghai in spring 2010 and in his second store in autumn in Paris.

Clearly they must be recruiting! Pity I don’t speak Chinese

Vuitton hotels coming soon!

Philippe — Tue, 13 Apr 2010 16:42:31 +0000

Finally its official!

Marketing in a downturn

Philippe — Tue, 13 Apr 2010 16:40:09 +0000

Well commented on here