Published on LuxurySociety. Click here
Step 9: Building Your Luxury Brand Love Story – Soul Mates
Comments Off
brand love story·luxury brand·mihailovich·soulmates
Step 8: Building your Luxury Brand Love Story – I want you! (aspiration)
Comments Off
luxury brands, luxury brand aspirations, luxury desire, high luxury
building luxury brands·haut luxe·haute luxe·love luxury brands·luxury brand aspirations·luxury brand love story·luxury brand management·mihailovich
Building your Luxury Brand Love story Step 7: Can I trust you? – Brand Structure
Comments Off
click here to link through
brand structure·brand universe·love marques·luxury brand·trust
Building your Luxury Brand’s Love Story: Step 6 brand-stretching
Comments Off
Step 6 extract from the book is now online
brand love story·Luxury Brand Stretching
Vuitton leads again – Art initiative for underprivileged kids
Comments Off
It not only sets an excellent precedent but is also a great way to announce the opening of the New Bond Street Maison, its new London flagship store. The way to go!
The Gen Y ‘Blingdex’ Report
Comments Off
Download from here
blingdex·gen Y·luxury brand image hierarchy
Building your Luxury Brand Love Story: Step 5 – Your Family and friends?
Comments Off
This summary chapter on the exclusive LuxurySociety website is all about Brand Architecture
brand architecture·brand love story·luxury brands
China’s future luxury brand: Shang Xia (by/with) Hermès
Comments Off
Shang Xia, which aims to create, manufacture and distribute objects created from the finest quality raw materials, with exquisite Chinese craftsmanship – a collection of furniture, lifestyle objects, clothing and accessories in its first store in Shanghai in spring 2010 and in his second store in autumn in Paris. Clearly they must be recruiting! Pity [...]
Chinese Luxury·Hermes China·Shang Xia
Vuitton hotels coming soon!
Comments Off
Finally its official!
Marketing in a downturn
Comments Off
Well commented on here
