This summary chapter on the exclusive LuxurySociety website is all about Brand Architecture
Entries from April 2010
Building your Luxury Brand Love Story: Step 5 – Your Family and friends?
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Tags:brand architecture·brand love story·luxury brands
China’s future luxury brand: Shang Xia (by/with) Hermès
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Shang Xia, which aims to create, manufacture and distribute objects created from the finest quality raw materials, with exquisite Chinese craftsmanship – a collection of furniture, lifestyle objects, clothing and accessories in its first store in Shanghai in spring 2010 and in his second store in autumn in Paris. Clearly they must be recruiting! Pity […]
Tags:Chinese Luxury·Hermes China·Shang Xia
Vuitton hotels coming soon!
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Finally its official!
Tags:Vuitton Hotels
Marketing in a downturn
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Well commented on here
Tags:luxury·marketing·recession
Honey from the rooftops of Opera Garnier, Paris
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Spot the Beehive! (right hand side) Photo : Adrien Perreau