If you read French, I hope will enjoy reading François Némo’s views on Branding. I like what he has to say about luxury branding today. See extract from his site below: Parlons luxe Euphorie oblige, on a vu ces dernières années une quantité de niches fleurir autour du luxe, « Nouveau Luxe », « Hyper […]
Parlons Luxe РFran̤ois N̩mo
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‘LuxYOUry’: Trendwatching.com
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On to every brand professional’s favorite topic (or so it seems at times): The Future of Luxury. How will luxury brands fare in 2009? What will define luxury over the next few years? The answer to a large degree is, ‘luxury will be whatever you want it to be’. After all, what constitutes luxury is […]
Haute cuisine: Food for thought?
see Haute Cuisine hits a fashion high! Gourmet food at home may be the only luxury that will survive the credit crunch! Which cheese, chocolate or other digestible luxury would you consider to be haut luxe – meaning unique, made by hand, rare, to die for? Epoisses cheese for instance? Pierre Hermé pâtisserie? Gillardeau Oysters? […]