Will a luxury brand be emerging in the west from this heritage?
Wang Jinting: Custodian of Chinese cut silk weaving for six generations
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chinese luxury brand·cut silk weaving·Wang Jinting
Corto Moltedo finally opens Milan and e-commerce
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Tracking this under-the-radar luxury bag brand – see Suzie Menkes’ Interview With Gabrielecorto Moltedo video produced by Stefania Rousselle. The other interviews are worth watching too.
Corto Moltedo·Gabrielecorto Moltedo·Luxury bag brand·Stefania Rousselle·Suzie Menkes
Some ‘Sustainable Luxury Brand’ Stories
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as exhibited in Paris.
brand storytelling·philippe mihailovich·sustainable luxury
Step12: Building your Luxury Brand Love Story: ‘Happily Ever After’
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can be viewed by clicking here
brand story building·brand storytelling·building your luxury brand love story·happily ever after·haute luxe·philippe mihailovich
Lanvin’s Alber Elbaz interview on Heritage
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by Suzie Menkes, produced by Stefania Rousselle
Suzy’s Brand DNA interview with Karl Lagerfeld
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by Suzy Menkes
Life&Style interview of Philippe Mihailovich
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please click here
life & style·luxury brands·philippe mihailovich interview
Step 11: Building Your Luxury Brand Love Story: ” I love you”
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Can be read by clicking here
luxury brand love story·luxury society·philippe mihailovich
Tod’s – a great old Luxury Brand love story
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A good story in the New York Times. Nowadays, luxury brands need to do whatever they can to share their brand stories with the fast emerging connoisseur client
Step 10: Building Your Luxury Brand Love Story – I love your touch
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Can be found on LuxurySociety.com by clicking here The New York Times / IHT just wrote a lovely story on designers in Berlin that illustrates Step 10 very well. Click here to see